Cape Coral Economic Development Strategic Plan

Task 12 Report

Presentation of Findings


12.a Draft Final Report

The outcome of the study will be the development of the Economic Development Strategic Plan. This is a document that will not resemble the Task reports presented or being worked on but will be its own deliverable. Summary data will be drawn from the task reports but re-organized in the presentation. We see the Plan as a three-volume presentation, with quality graphics and compelling narratives, organized as follows:

Executive Summary

    • Vision: A city evolving from its suburban roots into a new urban paradigm as a self-sustaining network of living, work, and recreating experiences.
    • Mission: Provide the strategic recommendations necessary to ensure that economic vitality growth keeps pace with population growth.
    • From Analysis to Strategy
    • Strategic Plan Overview

Volume 1: Competitiveness & Opportunity

    • Key Findings
    • Project Background
    • Econographics
    • Public & Employers Intervuews & Surveys
    • SWOT Aanlysisi
    • Employment Trends
    • Target Industry Analysis
    • Real Estate, Land Use, and Infrastructure 
    • Workforce Readiness

Volume 1 Appendices

    • Industry Propsectus: Business & Financial Servces Cluster
    • Industry Propsectus: Community Services Cluster
    • Industry Propsectus: Consumer Products & Services Cluster
    • Industry Propsectus: Culinary Tourism Cluster
    • Industry Propsectus: Healthcare & Life Sciences Cluster
    • Industry Propsectus: Industrial Services Cluster
    • Industry Propsectus: IT & Media Cluster
    • Industry Propsectus: Sustainable Real Estate Cluster
Volume 1 Report - Draft

Volume 2: Strategy

Establishment of Stratgic Goals

    • The Vision
    • Framework 1: Evolution & Change
    • Framework 2: A New Urban Model
    • Framework 3: Sustaiability & Resilience
    • Framework 4: Economic Vitality
    • Framework 5: Lifestyle & Cultural Excellence

Formation of Strategic Initiatives

    • Goal 1.a: Public Outreach Method to Discuss Innovative Approaches to Land Use
    • Goal 1.b: Develop a Branding Identity for Cape Coral
    • Goal 2.a: Cape Coral as A Network of Interconnected Neighborhoods
    • Goal 2.b: Promote Policies that Focus on Infill Development and Waterfront Accessibility
    • Goal 2.c: Propose Signature Developments that will Generate Identity for the City
    • Goal 3.a: Evaluate Resiliency Solutions for Impacts by Major Weather Events
    • Goal 3.b: Educate the Public on Practical Environmental Sustainability Programs
    • Goal 4.a: Expand the Role of the Office of Economic & Business Development
    • Goal 4.b: Support Existing Business Retention & Expansion
    • Goal 4.c: Promote New Targeted Industries and Clusters
    • Goal 4.d: Engage Higher Education in Workforce Development
    • Goal 5.a: Attract the Interest of Major Retailers and Hospitality Vendors
    • Goal 5.b: Recognizing the Importance of Tourism to the Overall Economy

Action Plan

    • Resource Matrix
    • Strategic Initiatives Timeline
    • Strategic Iniatitves Funding Schedule
    • Marketing Strategies

Volume 2 Appendices

    • Strategic Initiatives Descriptions
Volume 2 Report - Draft

Volume 3: Technical Report

    • Task 1 Report
    • Task 2 Report
    • Task 3 Report
    • Task 4 Report
    • Task 5 Report
    • Task 6 Report
    • Task 7 Report
    • Task 8 Report
    • Task 9 Report
    • Task 10 Report
    • Task Report Appendices
Volume 3 Report - Draft

Presentation

We expect this to be a complete document but since it will have so many components, we will summarize the findings into a new public-use website. This will be unlike the current project website as it will be more graphically-oriented to showcase Cape Coral’s growth story. Each of the Volumes will be downloadable for review. We will be utilizing ESRI’s StoryMaps to build a dynamic message that the City can use for its marketing purposes in the future. The goal is to let the rest of the business world know that Cape Coral is a city ready for sustainable growth and prosperity and not simply a retirement or suburban bedroom community.

We will present our findings to the City Council in a PowerPoint slide presentation in coordination with the StoryMaps site. Eight hard-copies of the report volumes will be issued as final deliverables along with electronic archival media and the source code for the new website and the ESRI StoryMaps registration.

12.b Presentation Meeting and Briefings

No work activity yet performed.

12.c Final Report and Marketing Materials

No work activity yet performed.

12.d Project Closeout/Archiving of Study Materials

No work activity yet performed.

c